My marketing work for Michael’s Gallery, a mom and pop gallery in Costa Mesa, CA, is some of my best to date (2023-present). With a focus on creating engaging video content, using effective growth strategies and building a highly-engaged community, I’ve increased their following from 0 to 2,450 followers and counting. The most important KPI that I’ve seen a great return on is their website clicks from Instagram to their weekly art auctions with an average of 60% CTR each month. I also manage their email marketing list and create enticing weekly emails updating customers on new artwork and upcoming art auctions. I’ve also begun an influencer marketing campaign and successfully launched our first collaborative post that performed very well and continues to bring new business to the gallery. See below for some of my social media and email marketing campaigns for Michael’s Gallery.
See Michael’s Gallery’s Instagram here.
