What I loved about managing Become Intertwined, the social media agency I worked for from 2020-2021, was executing their fun and punchy brand messaging. The CEO has a penchant for 90s rap so I incorporated a hip-hop vibe into their cheeky brand voice.
I treated Become Intertwined the same as the other accounts I managed at the agency and prioritized creating content calendars every 2 weeks for their Instagram, Facebook, Twitter, LinkedIn and Pinterest accounts, as well as bi-weekly MailChimp e-blasts that were published to their blog.
Every piece of Become Intertwined content was meant to be playful and entertaining, display our prowess in our field and ultimately provide value to our followers via social media tips and tricks. Below are some of my favorite social posts to illustrate the strategic brand messaging tactics I used, the creative content ideas I came up with and the high engagement these posts received. Up first is a successful April Fool’s post I created.
See Become Intertwined’s Instagram here.
