21 Oceanfront is a refined coastal dining gem in Newport Beach, known for fresh seafood, steaks, classic wines, romantic desserts, and ocean views you can’t beat. Their home in the historic McFadden Building (over 100 years old!) adds even more charm and character to the experience.
When I started working with them in May 2025, the goal was simple: show off just how stunning their food, atmosphere, and historic location really are. I rolled out a new social media strategy with a big focus on video content, since that’s what truly brings their story to life.
Highlights so far (May–October 2025):
–Gained 1,000+ new organic followers (and growing).
–Sent 250+ people straight to their OpenTable reservations through social media.
–Hit 21,000+ views and 500+ shares across our reels.
–Helped sell out two winemaker dinners thanks to strategic video promotion.
The biggest game-changer has been implementing talking head / interview-style videos. People love putting a face to the restaurant, and engagement always skyrockets when the owner or chef steps in front of the camera. Pairing those clips with beautiful b-roll of the restaurant and food has been key to driving both excitement and reservations.
Below you’ll see screen recordings of some of our best-performing reels, including a talking head video with my client that really took off.
You can view 21 Oceanfront’s Instagram here and Facebook here.